HOW TO: 3 Ways to do the Teddy

If you follow me on Instagram, you’ll know that I’ve embarked on a teddy bear journey, documenting as many ways possible to make it a fashionable element. After all, the teddy is an iconic toy that evokes all sorts of cuddly and warm feelings, so why not still make it relevant as full-grown adults? My simple progression was as follows:

1. Take the teddy to places as an accessory

2. Own your childishness and wear it

3. Become one yourself and be all cuddly and lovable

And trust me, people will want to approach you and hug you, if not at least touch your furry jacket. So if you want to start representing these friendly values, consider doing a teddy transformation too.

-Matt Chu

shop the teddy bear journey here: