ON THIS BLOG: Beyond Pretty Photos

A good style blog will by no doubt have beautiful photos. As Instagram continues to grow exponentially however, we can now achieve the same things on both platforms. Which is why I wanted to start this blog: to document pretty moments in life with thought provoking commentary. After all, it is way too easy to become another thumb scroll on someone else’s feed.


For inspiration, I looked to Tate’s logos. Contrary to traditional static logos, Wolff Olins strategically designed them to vary under different circumstances.The slogan “Look again, think again” showed the breadth of the Tate brand, since it encompassed several branches that curated different types of art. With that, I’m hoping to make this blog not just about the appearances, but also the meaning. The blog will be broken down the following way:

In Style: To challenge taste in menswear/ style, and why it is more than just suits and ties.

In Thought: To uncover relatable moments of truth surrounding the creative industry.

In Editorial: To develop my photography style and voice as a semi-professional.

I hope you’ll enjoy the blog as much as I do writing it. And don’t worry, you won’t be seeing any food pics.

-Matt Chu

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